As the mortgage lending industry continues to work through a myriad of challenges, one truth is emerging clearly. Consumers will be won or lost based on how easy lenders make it to engage with them.
While giving borrowers a smooth and efficient process is key to winning them over, the successful lender of tomorrow must recognize the need to reinvent the process, to give borrowers an experience that allows them to engage wherever they are and on whatever device they want. This article explores how process efficiencies are the key to winning today’s borrower as well as the borrower of the future.
Date: December 2014
Format: White Paper