Banks and their salespeople sit on mountains of customer data – but it’s often segmented and siloed in different departments and Customer Relationship Management (CRM) tools, making it incredibly hard, if not impossible to use. Your database should be your customer base. You should treat customers differently than you treat data.
Adapt your marketing efforts and customer experience to meet the needs of the individual consumer. One size does not fit all. You can’t talk to an empty nester the same way you’d talk to a Millennial. To be hyper-relevant in your marketing, it’s critical to get a handle on your data.
According to eConsultancy, 93 percent of companies have more success in converting prospects into customers when they personalize their marketing. Join Total Expert and South State Bank as we continue this discussion throughout the webinar.
NOTE: This is replay of a previously recorded HousingWire Webinar.
Original Webinar Date: March 7, 2019
Watch an on-demand replay: