The rapid pace of innovation in the mortgage industry has changed how modern lenders market to consumers. Yet, many lenders today are trying to build their marketing and sales growth engine on outdated technology and practices. To position your salespeople for success – and your company for growth – you need the right tools, processes and support. Prioritizing your marketing technology requires commitment across your organization.
Listen as Total Expert and Movement Mortgage, two digital transformation leaders, explore how innovation in marketing technology requires an equally rapid pace of technological adoption by lenders.
In this webinar, we explore the framework of the modern marketing stack and learn best practices for executing your marketing strategy across your entire organization at scale.
What you’ll learn:
- The framework for a Marketing Operating System and the key considerations to building your marketing technology stack.
- How to build a marketing ecosystem that reduces costs and increases ROI on marketing activity.
- Best practices for integrating centralized systems and eliminating organizational silos.
- Tips for empowering your loan officers’ personal brands within your enterprise with a modern tech stack.
NOTE: This is replay of a previously recorded HousingWire Webinar.
Original Webinar Date: July 11, 2018
Watch an on-demand replay: