HW Knowledge Center

Disrupting the Disruptors: How to Compete and Win Against Incoming Digital Giants

Mega companies like Amazon, Zillow and Virgin are entering the mortgage space, with black-hole sales models built to pull every lead into their gravitational sphere. To compete, traditional mortgage companies must leverage every strength and tool to disrupt the disrupters. This means engaging prospective homebuyers above the sales funnel and providing superior customer service throughout the entire process.

A combination of relationships and technology will allow innovative Loan Originators to use their in-market edge to engage, enhance and personalize the homebuying experience for their customers. Additionally, they must be ready with agile, next-gen tech systems and solutions that today’s savvy buyers are demanding, such as smartphone apps that refine, reassure, reinforce, and reward clients and partners.

Join New American Funding CEO Rick Arvielo as he shares tools and strategies that Loan Originators – working with business and community partners – can deploy right now to capture and captivate tech-savvy millennials and engage them in ways the internet-only companies cannot. Don’t continue to chase the changes that are threatening to reshape our industry. Get out in front of them by participating in this groundbreaking and thought-provoking webinar.

NOTE: This is replay of a previously recorded HousingWire Webinar.

Cost: $0.00

Publisher: HousingWire

Original Webinar Date: January 10, 2019

Watch an on-demand replay:


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